Artificial Intelligence

ALTA ONE | Oct. 12-15 | Scottsdale, Ariz.
Register by July 18 and save $200!
The next big threat to your business might not walk through the front door. It might come through your network. Scary, right? At ALTA ONE, Omni Session speaker Gen. Paul Nakasone will bring a rare perspective on the forces reshaping business, security and leadership, from AI and cybersecurity to global risk and organizational trust. 

As artificial intelligence becomes more sophisticated, fraudsters are using the same tools to impersonate identities, fabricate documents and exploit transaction speed. Title and settlement companies can reduce exposure by strengthening controls where human judgment and verification still matter most.

For the title industry—where legal certainty, consumer protection and accurate assessment of title risk matter—development and implementation of artificial intelligence (AI) represent a cautionary tale. AI can be powerful, but unchecked or misapplied AI introduces risks that can undermine both underwriting and consumer trust. Read on to learn about some of the new, AI-enhanced threats to title agents.

In a new white paper titled “Title Search Automation: Reality, Risk, and Responsibility of AI,” DataTrace explores how AI is reshaping title workflows while underscoring the continued importance of trusted data infrastructure and human expertise. While AI can improve speed and efficiency, the paper finds that accurate title search and decisioning still depend on decades of investment in normalized data, title plants and rigorous validation processes.

One message was clear during a session at ALTA EDge titled “How AI and Psychology are Reshaping Sales in the Title Industry,” that in today’s competitive market, generic sales pitches are no longer enough. Instead, success increasingly depends on a professional’s ability to adapt quickly and authentically to the person on the other side of the table. Read on for expertise from Rich Griffin NTP,  sales growth executive for Westcor Land Title Insurance Co., and Kelly McCarel, vice president of corporate communications and branding for Title Resources Guaranty Co.

Have you ever shared something deeply personal with ChatGPT or Claude? A health question you were too embarrassed to ask your doctor? Financial details while sorting out your budget? Work frustrations you wouldn't share with colleagues? You're not alone. Millions of people treat AI assistants with a level of candor they don't have with most humans. Read on as Genady Vishnevetsky, chief info security officer for Stewart Title Guaranty Co. and chair of ALTA's Information Security Work Group, highlights what's happening to over eight million users of popular browser extensions like Urban VPN Proxy.

When generative artificial intelligence (AI) exploded into public consciousness in late 2022, the title and escrow industry, like most sectors, watched with a mix of curiosity and caution. What began as a novel experiment for drafting emails or proofreading documents has quickly evolved into a transformative force shaping operations, security and strategy across the real estate closing landscape. Now, according to Qualia’s “State of AI in Title & Escrow 2025” report, the industry has entered a new phase—one where AI is no longer an emerging technology, but an integral part of day-to-day workflows.

Philip S. Janny CLTP, NTP, a licensed title insurance agent and senior real estate coordinator for Plunkett & Graver PC, shares the importance of Agent Intelligence (AI) in solving problems for the industry's customers and eliminating risk before insuring a transaction.